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Gupta has been credited as the first Indian designer to do a fashion show via Instagram. She claims that around 60 percent of her sales happen through WhatsApp. In 2019, Netflix announced a new TV series starring Gupta and her mother Neena Gupta, “ Masaba Masaba”, a semi-fictional series in which the duo show glimpses of their lives with fashion and film. The label is well-known for its India-centric distribution and Caribbean roots. Dr. Manmohan Singh, India's former Prime Minister, presented her with the 'Business Excellence & Innovation Best Practices' award in 2019.
When Netflix announced a new series featuring her and her mother, actor Neena Gupta, the 30-year-old designer reported a $1 million investment in her company and launched a collection of lipsticks and nail polish with beauty shop Nykaa Cosmetics. This followed collaborations for a capsule collection for Game of Thrones last season, a sari line with Banaras company Ekaya, and Africa-inspired tribal jewellery with Jaipur-based jeweller Amrapali, all of which debuted between February and May of last year.
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From the Editor - Ruchika Rawan

From the Editor - Ruchika Rawan

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Luxury of the month- February

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